The pioneers that disrupted an industry
"What if intimate care products were actually made for women by women doctors who truly understand female anatomy?"
That question sparked the beginning of DeoDoc. It started when Hasti Asadi shared her frustrations with her sister, Dr. Hedieh Asadi, over intimate products that caused irritation despite claiming to be pH-balanced.
Hedieh’s medical expertise confirmed their fears: women had been left with products that were poorly formulated and not one brand on the market had been created by female doctors.
To tackle this long-standing issue and develop products women could trust and use without irritation, the sisters partnered with Dr. Gunvor Ekman-Ordeberg – a world-leading OB/GYN professor with more than 50 years of clinical experience. At 80, she still sees patients and has witnessed the problems women face firsthand for decades: poorly made products that cause irritation, leaving gynecologists to recommend only water.
Driven by their shared mission to solve a problem, DeoDoc was born. Doctor-developed intimate care products for all stages of life.
While Hasti and Dr. Hedieh run the day to day of the brand, Professor Dr. Gunvor Ekman-Ordeberg serves as DeoDoc’s medical advisor and assists in the development of every product to ensure medical expertise is always at the forefront of the brand.
Today, DeoDoc’s products are used by hundreds of thousands of women each year – a testament to not only the need for their products, but to the deep trust women have for them. What began as a small Swedish start-up has now evolved into a global brand, carried by leading retailers including Violet Grey, Nordstrom US, Cult Beauty Online, Boots UK, and Mecca Australia.
OUR MISSION
DeoDoc’s mission has always been (and will continue to be) to challenge the status quo of the intimate care industry by delivering safe, doctor-developed solutions for every stage of life. From their first period to menopause, pregnancy and beyond, DeoDoc is committed to providing intimate care women can trust because women deserve nothing less. Though the brand has grown far beyond its beginnings, its mission has never wavered. Under the leadership of Dr. Hedieh and Hasti Asadi alongside Dr. Gunvor Ekman Ordeberg, the brand continues to redefine safe intimate care – rooted in science, developed by women doctors, created for women.
"Safe intimate skincare products developed by women doctors should have been available a long time ago."
