SWEDISH INTIMATE SKIN CARE
Pioneers in the intimate hygiene space, DeoDoc has created a major attention and hype. The sisters have succeeded to revolutionize a whole industry by creating the products they themselves wanted to see on the market and are setting out to deliver superior solutions, developed by doctors, within the intimate skin care category.
The story about two sisters and a great idea.
Sisters Dr. Hedieh Asadi and Hasti Asadi are breaking taboos and empowering women with knowledge about their bodies and women’s health. Co-founders of the highly successful business, DeoDoc, a market leader in Sweden and Scandanavia, they are looking to revolutionize the intimate hygiene sector globally by offering premium products that are developed by doctors.
DeoDoc creates the safest and most superior intimate skin care products available with the input and clinical experience of Dr. Gunvor Ekman-Ordeberg. Dr Gunvor has been Medical Advisor for DeoDoc since the company was founded in 2013.
Hasti and Hedieh have been multi-awarded for their entrepreneurship skills, selected as Super talents in Sweden and even been handpicked by Nasdaq as inspiring female role models and named “Best Company” by the Swedish industry’s most prominent business leaders.
PROUDLY MADE IN SWEDEN
DEVELOPED BY DOCTORS
ALL VEGAN PRODUCTS
By women for women
Doctor Gunvor Ekman Orderberg
PROFESSOR OF OB/GYN AT KAROLINSKA INSTITUTET, MD, PHD
“Based on my more than 45 years of clinical experience, I know that many women wash the intimate area excessively. I’m therefore very pleased and positive that there finally is a safe way to take care of the intimate region; gentle intimate skin care products that are developed by doctors and that in my opinion should have been launched several years ago.”
Dr. Ekman-Ordeberg is Medical Advisor for DeoDoc Swedish Intimate Skin Care, and has been since the company was founded in 2013. With her input and clinical experience, DeoDoc creates the safest and most superior intimate skin care products available.
Dr. Gunvor is well known internationally as a famous Swedish clinician and researcher, with more than 45 years of clinical experience within the field of OB/GYN, having earned her Medical Degree at the University of Lund 1972 and completed her PhD at University of Lund 1982. Since 2001, Dr. Gunvor has been a professor at the prestigious medical university that gives out the Nobel Prize, Karolinska Institutet.
WHY HAVE YOU DEVELOPED INTIMATE DEODORANTS?
The basic idea of our intimate deodorants is to offer women an effective, gentle and safe alternative to be able to add some extra freshness in their everyday lives. Our goal is to increase awareness of the existence of sweat glands in the genital area, because this is a fact that not too many people are aware of. Instead we have seen how women wash their intimate area excessively or use the wrong products for the sensitive intimate area. When you think about it – the use of an intimate deodorant is not any stranger than using a regular deodorant for the armpits. We ourselves felt that the unwanted odor from our intimate regions was affecting our quality of life. That’s why we, with our products, want to be able to offer you this simple solution to feeling and being the freshest version of yourself. Life is too short to be wasted worrying about dull odors – hopefully, our products can make you enjoy life more, it certainly has for us anyway.
HOW DO I KNOW WHEN TO CONSULT A DOCTOR / GYNECOLOGIST?
Please see the table above in question 4 as a guideline on when to visit the doctor.
Another golden rule however – if you are uncertain or ever experience any vaginal discomfort of any kind, or maybe experience unusual, abnormal or smelly vaginal discharge – don’t hesitate to contact your doctor or gynecologist. It’s better to be safe than sorry, right ladies?
HOW DO I APPLY THE PRODUCTS?
Intimate deospray: Shake the spray well before use and spray from a distance of approximately 15 cm on the external vaginal area. This refers to the intimate area that is normally covered with hair. Can be used on both shaved and non-shaved intimate area. Use on clean skin to achieve the best effect. Suitable for everyday use – whether it’s morning, afternoon, before going to the or during your period. Usage: 1-2 times daily, avoid overuse.
Deowipes: Gently wipe the external vaginal area.This refers to the intimate area that is normally covered with hair. Can be used on both shaved and non-shaved intimate area. Suitable for everyday use – specially when you’re on the go and in need of a quick freshen up, because the wipes are both cleansing and have the deo effect. Usage: 1-2 wipes daily, avoid overuse.
CAN I USE THE PRODUCTS IF I SHAVE?
Yes. The products can be used on both shaved and non-shaved intimate area. If you however just shaved and got some cuts from the razor – avoid to spray directly afterwards since the products should not be used on broken or irritated skin. If you didn’t get any razor cuts – go ahead and spray and enjoy a refreshment in a bottle!
FOR HOW LONG DOES THE EFFECT LAST?
Effekten är individuell, då olika människor svettas olika mycket. Dessutom påverkar kost och grad av aktivitet effekten. Genomsnittsvis håller dock effekten i ca 6-8 h.
The effect is individual, since different people sweat different amounts. Also, the effect is affected by level of activity,genetics, what you eat (some type of food can make you sweat more), weight etc. However, the average effect is roughly 8-10 hours.
HOW OFTEN CAN I USE THE PRODUCTS?
The products are suitable for everyday use, and can be used several times a day if needed. Our usage estimation however for desired effect is 1-2 times daily (for spray, wipe and intimate wash).
WHERE ARE THE PRODUCTS MANUFACTURED?
The products are manufactured and designed in Sweden, which we are extremely proud of.
ARE THE PRODUCTS TESTED ON ANIMALS?
Of course not! Animal testing is completely forbidden in the EU.
HAVE YOU FOLLOWED EU-REGULATIONS?
Yes. All cosmetic products sold within the EU must comply with EU guidelines and requirements to be able to be sold on the market.
WHAT DOES DERMATOLOGICALLY AND GYNEACOLOGICALLY MEAN?
This means that DeoDoc’s products have been tested voluntarily by women under the supervision of dermatologists and gynecologists, that after the tests are done writes a report regarding product safety. The tests are made in order to guarantee safe and gentle products for you as a consumer.
WHAT DOES HYPOALLERGENIC AND FREE FROM PARABENS MEAN?
This means that the products are free from parabens, which usually is used as a preservative. Hypoallergenic means that the products do not contain any known substances/ingredients that can cause allergies. Even persons with sensitive skin can use our products. However, this matter is always individual. If you know you have a skin condition/disease or usually react to cosmetics, try the products on the arm 24 hours before applying the product elsewhere.
CAN PERSONS WITH SENSITIVE SKIN USE YOUR PRODUCTS?
Our products are hypoallergenic and dermatologically tested on individuals with sensitive skin. In other words, individuals with sensitive skin should be able to use our products. However, how you react to products is always individually. If you know you have a skin condition/disease or react to cosmetic products, try the products on the arm 24 hours before applying the product elsewhere.
IS ALUMINIUM DANGEROUS?
It has for many years wrongly flourished false rumors that aluminum can cause breast cancer and Alzheimer’s. Both the EU and the FDA confirms that this is FALSE rumors. If aluminum would be a dangerous substance, products that contained this would neither been allowed on the market nor been gyneacologically or dermatologically approved under EU guidelines.
Another important fact to mention is that aluminium is an basic element. Aluminum is also an ingredient that people ingest daily through food and drink. The amount of aluminum absorbed through the skin from antiperspirants is remarkably less, and actually only 1/1000 than the average daily exposure from food and drink! If there is a desire to learn more about aluminum, this is a good website: http://ktf.se/vill-du-veta-mer/deodoranter-antiperspiranter/
WHY AN ANTIPERSPIRANT IN YOUR DEODORANTS?
DeoDoc wants to offer a product which, unlike other products on the market, really works and prevents unwanted odor. In order to obtain a desired effect and result, the most effective substance on the market is selected, which is an aluminum salt. In addition, our requirement is that our products need to be safe and gentle, that’t why the choice once again fell on an aluminum salt, which is the most well-documented substance. The dosage of aluminum salt is adjusted and greatly reduced in comparison with regular antiperspirants for the underarms. The advantage of having an aluminum salt is that it is a well-documented ingredient that has more than 70-years of scientifically research on its neck. We repeat, both the FDA and the EU confirm that it unfortunately has been many false rumors regarding the linkage of breast cancer and Alzheimers. Also, to replace the aluminum salt with another substance entails uncertainty since other substances are not as well documented or have scientifically proof to be unharmful, which aluminium do.
WHY DO YOU HAVE A HYPOALLERGENIC PERFUME?
Perfume free products are never completely scent free, because the ingredients themselves in the products – they have their own distinctive scent. Instead of letting the sterile scent of the ingredients to decide how our products should smell, we have chosen to add a mild and hypoallergenic perfume in order to add a fresher feeling.
WHAT DOES IT MEAN THAT YOUR PRODUCTS ARE PH-BALANCED?
It means that our products have the right and the same pH-level as the intimate area. The intimate area is very sensitive to products with the wrong pH. Using products with wrong pH can cause vaginal discomfort such as rash, irritation or unwanted smell. Our products do not however upset or interfere with the natural pH- balance of the intimate area, which means that you can use the products with no worries! Just enjoy the benefits of feeling fresh, that’s all we want.
WHY DO YOU HAVE A MEDICAL ADVISOR?
In order to offer high quality products, we have chosen to have a medical advisor that has been working as a gynecologist for over 40-years. Dr Ekman Orderberg is an expert within the area is also a professor of gynecology and obstetrics. In our opinion, it can’t get any safer than that!
CAN PREGNANT WOMEN USE THE PRODUCTS?
Pregnant women can certainly use our intimatedeospray, deowipes or daily intimate wash. DeoDoc only uses only well-documented and gentle ingredients.
DO YOU THINK ABOUT THE ENVIRONMENT?
Absolutely! Since our production is in Sweden, our Swedish customers receive locally produced goods. The same goes for the Nordic countries – we don’t have any long distances and can therefore save on both carbon dioxide emissions and the environment. Moreover, all the ingredients are thoroughly examined to be environmentally friendly.
WHY DO YOU HAVE A HYPOALLERGENIC PERFUME IN THE INTIMATE WASH?
Perfume free products are never completely scent free, this due to that the ingredients themselves in the products have their own distinctive scent. Instead of letting the sterile scent of the ingredients decide how our products should smell, we have chosen to add a mild and hypoallergenic perfume in order to add a fresher feeling. (A hypoallergenic perfume means that the perfume do not cause allergies or irritation due to the absence of harsh substances). Safe and gentle products do not need to smell bad or look boring. One thing does not need to exclude the other – that’s why we have put our heart and soul into creating safe and gentle products that are also luxurious. We believe that the modern woman is worth this!
WHY USE A DAILY INTIMATE WASH?
The intimate area is one of the most sensitive areas of the body and requires a specific pH in order to feel good. It’s therefore important to use the right products for the intimate area so that the natural pH balance is not affected. To use an intimate soap with the proper pH is a step in the right direction to having good intimate hygiene. However, the use of ordinary shower gels or soaps are not recommended. These products do more harm than good due to a high pH-level. On the other hand, intimate washes with too low pH (3.5) can also cause damage and create irritation and itching. The external vaginal area has a pH-level of 5, which means that products with too high or too low pH can affect the natural pH balance and the natural flora. This may cause unwanted odor, irritation and itching as a result.
WHAT DOES IT MEAN THAT YOUR INTIMATE WASH IS DEVELOPED BASED ON CLINICAL EXPERIENCE?
DeoDoc’s intimate wash is developed with a professor of gynecology at Karolinska Institutet in Stockholm. Based on more than 40 years of clinical experience, we can conclude that intimate washes with a pH of 3.5 is too low (acidic) for the external vaginal area. Why? Well the external vaginal area (where you actually use an intimate wash) has a pH-level of 5, and not 3.5. The use of an intimate wash that with pH3,5 is too acidic and can therefore cause itching, redness and irritation as a result.Therefore, we have developed a daily intimate wash with an expert and made sure that DeoDoc’s intimate wash does the job an intimate wash is intended to do – gently cleanse the intimate area while preserving the natural intimate flora and maintain a healthy pH.
Hasti Asadi & Dr Hedieh Asadi
Dr Gunvor Ekman Ordeberg